THE DESIGNBRO (DESIGN) PLATFORM
A few days ago I was contacted by DesignBro, an online design platform that serves as a connection between professional designers and clients, and they kindly sent me their guide "The How To's of Craft Beer Design".
At DesignBro, apart from offering graphic design services for the creation of logos, packaging and brand identity, they specialize in craft beer packaging, and I have to admit that after reviewing the table of contents of the guide I was pleasantly surprised with the quality of the information provided.
DIFFERENTIATE OR DIE, THE GREAT CHALLENGE
There is no doubt that the craft beer industry continues to grow on a daily basis. As a result, there is more and more breweries on the market offering their products. For that reason, it is an increasingly more difficult task to differentiate from the rest.
Hence the importance of design, among other aspects. Who has not been guilty of choosing a beer because of its design?
To designers as well as those of us who work with branding, content creation and digital strategy for brands, it is essential to go through certain steps before embarking on the design journey.
According to the guide made by DesignBro, these are some of the steps to follow:
STEP 1: DEFINE YOUR OBJETIVES
It is essential to set our priorities and not lose sight of the final objective. Some questions that can help us in this process of understanding what we are looking for can be:
What are your needs?
What design quality do you require?
How much are you willing to spend?
What role does design play in the development of your brand?
STEP 2: CREATE A BRIEFING
These steps will help you create a briefing that will serve as a basis for the subsequent creation of the design:
Understand and share your story
Define your target audience
Analyze your competitors
Clearly detail your needs and what you want to communicate through the design
Other important aspects that must also be taken into account in terms of design are the choice of the container - bottle or can -, the information that the label has to contain, copyright, etc.
A big thank you to the DesignBro team for sharing their guide "The How To's of Craft Beer Design” with us here at C R A F T E D. For more valuable tips, you can download the full guide in the following link.